Tuesday, October 20

Heineken Opens First Asia Business Services Hub in Hyderabad

Heineken opened its global capability centre, Heineken Business Services India, in Hyderabad’s Financial District on April 29, 2026. The 76,000 square foot facility starts with more than 300 roles and is expected to grow to about 1,600 in the coming years.

The Amsterdam based brewer is more than 150 years old and one of the largest beer companies in the world, selling in over 190 countries and running more than 165 breweries across 70 of them. It employs around 87,000 people. In February 2026 it said it would cut 5,000 to 6,000 jobs over two years as beer demand softened.

What the centre will do

Heineken Business Services India is the brewer’s first multifunctional services hub in Asia and its fourth worldwide, after centres in Poland, Mexico and Brazil. It covers finance, digital and technology, data and analytics, and business process transformation. It will serve Heineken operations across Asia Pacific and selected markets in Africa, the Middle East and Eastern Europe, with India and Singapore as the first pilot markets. The wider network is meant to reach about 3,000 roles by 2030 under the group’s EverGreen 2030 strategy, and staffing firm TeamLease Digital is supporting hiring.

Why Hyderabad

Ákos Magyari, senior director at Heineken Business Services, cited the city’s depth in digital, AI and business services. Telangana IT and Industries Minister D Sridhar Babu opened the centre, with Excise and Tourism Minister Jupally Krishna Rao also present, and Heineken Chief Financial Officer Harold van den Broek called it an important step for EverGreen 2030. See our Hyderabad GCC page for other centres in the city.

Heineken’s India footprint

Heineken’s main Indian business is United Breweries Limited, maker of Kingfisher. The Dutch group became its majority shareholder in June 2021, lifting its stake from 46.5 percent to 61.5 percent. United Breweries is the vehicle through which the new centre serves its Indian pilot market.

What it signals

The centre shows the logic behind many recent consumer goods GCCs. Heineken is shrinking its workforce globally while concentrating finance and technology work in a few shared hubs, and India is now part of that core set. For Hyderabad, it adds another global consumer brand to a base long dominated by technology and banking.

At a glance

  • Home country: Netherlands
  • Sector: Retail and Consumer
  • City: Hyderabad
  • Date: April 2026
  • Status: Operational
  • Scale: 76,000 sq ft; 300+ roles initially, about 1,600 planned

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