Ageas Federal Life Insurance has promoted Erum Kidwai to Chief Marketing Officer, effective 26 May 2026, in an internal elevation aimed at strengthening its leadership team.
Kidwai has been overseeing integrated marketing, brand communication and customer engagement at the insurer, and brings more than two decades of experience across brand-building, campaigns and stakeholder engagement. The company framed the move as part of a focus on developing in-house talent as it works to expand its market presence.
Ageas Federal Life is the life insurance joint venture between Belgium’s Ageas, which holds around 70%, and Federal Bank. The appointment comes as parent Ageas has signalled plans to scale up in India, targeting a top-10 ranking through expansion and possible acquisitions.
